London's Tate Gallery expanded the possibilities of branded media advertising and successfully connected a number of venues via a floating billboard.
Like the MTR/Disney train, the vessel successfully facilitated public transportation between previously unlinked Tate venues.
World renowed artist Damien Hirst was commissioned to produce the artwork for this project, to display the media message to London's resident and tourist audience and the world media.
Interestingly, a recent advertising campaign promoting a joint exhibition by Hongkong Land and Opera Gallery entitled "Art Moderne" utilises the same Damien Hirst theme.
http://www.centralhk.com/centralhk/--/minisite/minisite.xml?ms_id=24598
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